Every manager and every researcher needs to understand the rapidly changing needs of customers. Understanding what works, what doesn’t, and most importantly, what’s next is the only way to ensure success. The 2017 Frontiers in Service Conference brings the world’s leading managers and academic researchers together to prepare for what tomorrow brings.
Learn from the Best
(Plenary Speakers for Frontiers 2017)
Lerzan Aksoy and Tim Keiningham are New York Times bestselling authors of The Wallet Allocation Rule. They have dedicated their careers to advancing the field of service management. For their research together they have been awarded:
Founded in 1992 by Roland Rust, the Frontiers in Service Conference is the world’s leading annual conference on service research. The conference has a very global nature, and generally draws attendees from 35-40 countries or more from around the world. The conference draws a lively mix of both academics and practitioners, from a variety of backgrounds and functional disciplines.
The conference is sponsored annually by INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland, and is hosted by various organizations worldwide.
The conference is held outside the United States every third year (in recent years the conference has been held in Taiwan, Sweden, Australia, the Netherlands and Norway).
The Frontiers in Service Conference features a unique international mix of business people and academics, and a cross-functional list of topics, including service science, service innovation, service marketing, service operations, service human resources, service information technology, e-service, service innovation, and customer relationship management. Speakers at the conference include many of the world’s leading service experts, including high-ranking executives and prominent academics.
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