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AMA Servsig Doctoral Consortium 2017

The Services Special Interest Group (SERVSIG) of the American marketing Association (AMA) is pleased to announce the 24th Annual SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, to be held at Fordham University, New York.

The consortium will begin with a welcome reception on Wednesday, June 21st, 2017 and will continue with full day sessions on Thursday, June 22rd, 2017. The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium provides a wonderful opportunity for participants to interact with the field’s leading service scholars and also get feedback from them on research.

Registration & Important Deadlines

Doctoral consortium participants must register for the Frontiers in Services conference in order participate in the event. Doctoral consortium participants are encouraged but not required to also submit an abstract to the Frontiers Conference in order to be eligible to participate in the Doctoral Consortium. In other words, although participation in both the consortium and the Frontiers conference is mandatory, one can participate in the consortium without presenting a paper during the Frontiers conference itself. To register for the doctoral consortium, just register for the Frontiers in Services conference and indicate on the registration form that you would like to participate in the doctoral consortium.

April 15th, 2017 Early registration deadline for conference. Indicate on the registration form that you would like to participate in the doctoral consortium
May 15th, 2017 Speaker registration deadline for conference and consortium closes; deadline for submitting the 2-4 page abstract for the break-out session to Yany Gregoire (
June 5th, 2017 Doctoral students who register after May, 15th but before the regular registration deadline on June, 5 can still participate in the consortium, but only in the plenary sessions and not the break-out sessions

Travel Scholarships

Participants can also apply for the Liam Glynn Travel Scholarship. The Liam Glynn Travel Scholarship is generously supported by Arizona State University’s Center for Services Leadership and helps selected emerging service scholars to cover part of the expenses to attend the Consortium and the Frontiers in Service Conference.

Two to four applicants will be awarded travel grants of $500 - $1,000 depending upon the number of applications received. Current Ph.D. seeking students and recent graduates are eligible to apply. All submissions should be submitted via email to Yany Gregoire ( by May 15th, 2017 and should include the following information:

  1. Curriculum vita
  2. Statement as to why attending the Frontiers in Services Conference would be beneficial to the applicant at this stage in his/her career
  3. Statement confirming that applicant has strong interest in the field of service research with supporting information (e.g. area of research)

A committee comprised of AMA SERVSIG members will select the award recipients.

Attendees are encouraged to contact the consortium co-chair, Yany Gregoire (, if they have any questions.

Consortium Program

Wednesday, June, 21, 2017
5:30pm – 7:30pm Doctoral Consortium Welcome Reception
Thursday, June, 22, 2017
7:30am - 8:15am Breakfast
8:15am -8:30am Introduction & Welcome
Lisa Bruggen, Maastricht University (Europe)
Yany Grégoire, HEC Montréal (Canada)
Mary Jo Bitner, Arizona State University (USA)
8:30am – 9:30am Kick Start and Manage Your Career
Stacey Robinson, University of Alabama (US)
Bart Larivière, Ghent University (Europe)
Mike Brady, Florida State (US)

This session will explore what it takes to get off to a successful start and to have a successful and fulfilling long-term academic career. Speakers will share their experiences regarding how to:

  1. define research projects,
  2. identify mentors and co-authors in their area of specialization,
  3. build industry collaborations,
  4. strengthen methodological skills,
  5. balance research, teaching and service/administrative requirements,
  6. manage a research pipeline and
  7. how to prepare yourself for the academic job market and a tenure track position.

Equally important, speakers will identify potential stumbling blocks and what to do to avoid them.
9:30am – 10:00am Morning Break 1
10:00am – 12:00pm Publishing with Different Methodologies
Stephanie Noble, University of Tennessee-Knoxville (USA)
Yves Van Vaerenbergh, University of Leuven (Europe)
Michael Giebelhausen, Cornell University (USA)
Maria Holmlund, Hanken School of Economics (Europe)

This session will explore the best practices to publish with different methodologies in service research. We invited researchers who possess different methodology expertise (i.e., experiments, field studies, meta-analyses, archival, access to archival data). Drawing upon their own publication journeys speakers will reflect on the state-of the art in their domain, the DO’s and DON’Ts, how to best position the work, how to deal with reviewer comments, and how to ensure that you are contributing to the field.
12:00pm - 1:00pm Lunch
1:00pm – 2:30pm Creating Impact Through Teaching and Service
Tom Baker, University of Alabama (USA)
Gaby Odekerken-Schröder, Maastricht (Europe)
Martin Mende, Florida State (USA)
Wolfgang Ulaga, Arizona State (USA)

This session will discuss how to develop an impactful teaching agenda and how to deal with service/administrative requirements. Speakers will share their insights regarding:

  1. selecting courses to teach at different levels (e.g. graduate and undergraduate),
  2. preparing and developing courses,
  3. selecting and teaching with cases,
  4. integrating research into your courses,
  5. stimulating student participation,
  6. utilizing online learning platforms, and
  7. engaging in and managing service tasks.
2:30pm – 3:00pm Coffee Break
3:00pm – 5:00pm Breakout Session: Doctoral Student Research

Three to four doctoral students will be assigned to two or three faculty fellows. Next to the faculty fellows listed above, we are delighted that a large number of renowned services scholars agreed to participate, including for example Roland Rust and Mary Jo Bitner. Each doctoral student will be required to submit a brief document prior to the consortium which summarizes the preferred research topic to be discussed during the breakout session. During the session, each doctoral student will provide a brief presentation of their selected research topic and will receive feedback from both faculty fellows and other doctoral students.

Doctoral Consortium Co-Chairs

Yany gregoire

Dr. Yany Gregoire

Associate Professor of Marketing
HEC Montreal, Montreal, Canada

Lisa bruggen

Dr. Lisa Brüggen

Associate Professor of Marketing
Maastricht University, Maastricht, The Netherlands

Sertan kabadayi c

Dr. Sertan Kabadayi

Associate Professor of Marketing and Marketing Area Chair
Gabelli School of Business, Fordham University USA


Consortium logo
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Please email the Doctoral Consortium Co-chairs Lisa Bruggen ( and Yany Gregoire ( if you have any questions or comments about the 2017 Doctoral Consortium.